Above the line advertising refers to activities that have a wide reach through broad targeting. The basic goals are to build your brand value and share information about your company services and products. We build campaigns that are focused on mass media outreach and lay the building blocks of your brand. But that doesn’t mean the messages aren’t targeted: we know how to craft relevant and effective messaging, that reaches the people you need it to.
A great marketing mix has broadly targeted messages as well as specific activities such as direct mail, trade shows, and search engine marketing. We’re the total marketing package - branding experts who understand the advertising landscape and create the right mix to tell your story. We’ll work with you to refine your message, and find the right places to share it. Get the right advertising in front of the right audience at the right time - that’s what we do.